This is a simple example of Splash Screen feature. Here you will see the Splash Screen when you refresh the page, but you can also setup this feature to show up only after first refresh. You can set it also to display on one selected page, or it can show up on all pages. In MElegance > General > Theme Splash Screen section you can also set the size of Splash screen, change the top position, setup bottom link buttons, or define the on click link for Splash Screen main image.
With Splash Page you can also use Floating Objects feature to display additional content – graphic, photos and links (or even hovered image links).